Would a 22-year old buy from you? Would they purchase your product or service? Would they join your business?
Why does a 22-year old person even matter to your business?
That 22-year old matters because that is the age of the average person in the United States of America.
Over the past few decades, the direct sales industry has placed so much emphasis on the aging baby boomers that perhaps they have failed to look at where the market is trending. It’s trending towards a younger population.
Take a look at your business. It is attractive to a 22-year old? Do you have products and services that a 22-year old would consume? If so, you likely have a business that will continue to grow for some time.