Whether it’s a headline on your mlm lead capture page or a phone script used to screen your leads using our call center dial service, there is one question you must answer for your prospect. That question is:
What’s in it for me?
You only have seconds to get your point across. And your point needs to be spot on if you’re going to maintain your prospect’s interest.
While many of the lead capture pages I’ve viewed work to address this question, many of the call center phone scripts I’ve read really miss out on this point.
Let me be brutally honest with you:
Prospects don’t care about you, your products, your business or what pin/rank you are in the company. They don’t care about how much money you’ve made or how many people are on your team.
They could care less about the micro-ingredients or what magazines are saying about your business.
All prospects care about is themselves and whether you can help them get what they want out of life.
Everyone that joins your business joins for their own personal reasons. It’s their “why”. It’s not about the money. It’s about what the money can do for them.
As you put your marketing materials together, always as yourself:
So what? What’s in it for me?
Keep these questions in mind when creating your headlines or call center dial service phone scripts. When you have a clear answer to these questions, you’ll have a good headline and phone script that connects with prospects.
Thanks for reading.
To your success,