The key to building a massive MLM marketing and distribution organization is finding quality prospects who are interested in your primary business opportunity. To make that happen, you must understand MLM lead generation. When you fully understand lead generation, you will understand the different between a lead suspect and a qualified prospect and your MLM business will grow faster. Most people when they first start using a professional lead generation company, think they can just purchase some email leads, or local leads, real-time leads or phone verified leads, send out their marketing and wait for the phone to ring. NOT!

Lead generation is not a fast process, and most of all doesn’t end when you buy a batch of leads. No, it takes time, training and skill to make it work, and most of all to make it duplicatable for your team.

One of the things I hear all the time is “these leads suck!” Yet the same leads are producing 5 to 10 new distributors for someone else in the same company. So before I move on let me say this… STOP looking for instant gratification! Commit 120 days to the same lead generation company and follow their training to the T.

In understanding lead generation, you need to realize the initial leads you use to start your database come from advertising campaigns that utilize Autoresponders, landing pages, banner advertising and possibly a post card mailing. Enrique here at MLM Leads uses a variety of sources and methods to get his initial data, and then he sends it through a series of filters which include but are not limited to phone verification and survey processes.

If you take a look at the main page of MLMLeads.com you will find he has several types of leads he markets based on the filters he has used to determine their best use.

If you are using the correct raw data to build your specific database then the processes Enrique utilizes will bring you quality prospects in which to build your business. So make sure you talk to Enrique before you make your first order to determine you are purchasing the correct type of lead.

This process should allow you to sift through the suspects fluidly to find those quality prospects ready to join your business or at the very least buy your service or product.

As a side note, I can say that email campaigns don’t work as well as they once did. So if you are thinking about just buying email leads, then make sure you know how to drive them to a solid online prospecting system for further filtering. As an alternative to email marketing I suggest you check out DeskPing, and learn more about Desktop to Desktop Marketing. It is 100% permission based and bypasses all email spam filters.

If you have been around MLM any length of time, you know that your success is closely linked to how many new frontline distributors you can attract. Lead generation plays a big part of ensuring your success and the success of your team.

So if you are new to our blog, or are just investigating the concept of lead generation, I challenge you to listen to our video testimonials over on our home page, read through our site, then call Enrique and talk to him personally. He will be able to lead you in the right direction as you start to grow your own targeted database using MLMLeads.

Never Give Up,

Troy Dooly