This network marketing leads article describes the top 3 mlm lead capture methods for direct mail marketing, mlm marketing and network marketing business opportunities.
There are a number of ways to use Direct Mail to promote your business. The most common use is to generate sales leads.
As you prepare your direct mail lead generation campaign, keep in mind the top 3 lead capture methods available. They are:
1. List Your Phone Number
A typical method is to list your personal phone number in the ad. While this allows you to connect with prospects immediately as they dial-in, be prepared to have your phone ring anytime day or night.
Also prepare to answer a lot of questions since prospects will have very little information about your business when they dial-in.
2. List Your Sizzle Line Number
Posting a sizzle line number allows prospects to call-in and hear a prerecorded audio that describes your business. The sizzle line should provide enough information to let callers know whether they want more information. Interested prospects leave their contact information for a call-back at the end of the audio recording.
3. List your Web Address
Listing a URL in your ad is absolutely the best lead capture method for use in direct mail advertising. BUT what website URL should you list in the ad? Your company replicated website or you lead capture page?
I recommend that you list your lead capture page URL.
Use video on your lead capture page to give prospects more information about your business. Those interested then complete your lead capture webform to learn more. That subscribes them to an extended drip email follow-up campaign that runs on autopilot. Those follow-up emails in turn help to close the prospects into your business over time.
Listing your lead capture page web address in your ad will produce a more targeted, higher quality lead for your business every time
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This network marketing leads article described the top 3 lead capture methods for direct mail marketing, mlm marketing and network marketing business opportunities.
KEYWORDS: MLM leads, Sizzle Lines, Direct Mail Marketing, MLM Prospecting