This article describes the “New Internet” for mlm leads and mlm marketing.  Mobile marketing – specifically mobile apps – will forever change how you market your mlm business opportunity.

Do you remember the phrase “You’ve Got Mail!“?  It was the catch phrase for America Online or AOL.  For those too young to remember, AOL was one of the first Internet service providers in the U.S.  It provided a dial-up Internet connection, a portal for information and access to the world wide web.

AOL made millions in revenue.  Employees and investors made millions as well.  AOL was huge.  It was a brand.  And it was a “revolution” in marketing.  It gave marketers and advertisers a vehicle in which they could market to millions of people across the country and around the world.  In short, AOL was a game changer at it’s time.

Today, we’re witnessing the evolution.. well, really it’s a “revolution” in marketing and it’s called “Mobile Marketing“.

The Mobile Marketing Revolution

Many thought that the Internet and companies like AOL were the “opportunity of a lifetime”.  Little did they know that mobile marketing would happen at a rate 10 times faster than the Internet developed just a few short years ago.

Mobile marketing is now being phrased as a “once in a generation” shift in the way consumers connect with brands.  In fact, mobile apps have overtaken the web and is having more impact than radio, television and the personal computer.. combined!


It’s because mobile marketing puts the power of radio, TV and the personal computer in a small device that can fit in your shirt pocket.  No longer are you constrained to a location or a big bulky device.  Now you can consume media anywhere in the world at any time you choose.

Mobile is huge.  Take a look at some of these numbers and you’ll begin to understand just how huge it is..

  • There are 6.8 billion people on the planet; 4.0 billion of them own a mobile phone. Only 3.5 billion people on the planet own a toothbrush!
  • There are 5 times as many cellphones in the world as there are PCs!
  • 25% of the USA population now use a mobile smart phone to access the Internet instead of using a computer
  • 91% of all mobile phone users have their phones within arm’s reach 24/7
  • 87% of the USA population are mobile phone subscribers
  • 95% of smart phone users looked-up local information, and of those, 61% called and 59% visited the business.
  • Teens increased their mobile data consumption by 256% between 2010 and 2011.  The rate is even higher now.
  • The growth of the iPhone has been 10 times faster than the growth of America Online.

And that’s just a start.

But before we get into that, let’s describe what the term “mobile marketing” means so we’re all on the same page.

What is Mobile Marketing?

Mobile marketing is the set of techniques and practices that allow you to connect and engage your target audience in an interactive way via a mobile device.

Mobile marketing uses tools and techniques like..

  • Mobile apps
  • Mobile websites
  • Mobile search
  • Mobile ads
  • Location-based advertising
  • Wireless communication between devices
  • Text messaging
  • 2D codes (QR codes for mobile device scanning)
  • Mobile email

Every week we hear announcements of new devices and new apps being activated all around the world.  The marketing world that we know now is changing fast!

Christmas 2012 – Records Broken for Smart Device and App Downloads

Christmas day is the single day of the year when the most mobile devices are activated. reported a record 17.4 million iOS and Android devices were activated Christmas day.  That same day, 328 million apps were downloaded to mobile devices.

The week between Christmas and New Year’s day is the week that the greatest number of mobile devices are activated all year.  This past week – the last week of 2012 – records were again set for activations and app downloads. Over 50 million new devices were activated – iOS and Android – that week, along with 1.76 Billion app downloads!

Where did those downloads come from?

The graph below shows where those downloads originated:

Flurry appDownloads byCountry Christmas toNewYears2012 resized 600

The U.S. accounted for 604 million downloads, with China second and the UK third.  As a network marketer having a business opportunity that is available in international markets, this graph should begin to paint the picture for you of just how big mobile app marketing will become for your mlm or network marketing business.

While records were set last week with 1.76 million app downloads, Flurry expects the trend of 1-billion-download weeks to become the norm.  Flurry expects downloads to surpass 2 billion downloads a week in the last portion of 2013.

Text Messaging Breaks All Records

Text messaging also broke records last week.  Mobile messaging app “WhatsApp” reported that it had set a new single day record for the most messages published on December 31, 2012.  According to the company, there were 7 billion messages delivered inbound while 11 billion were sent outbound for a total of 18 billion text messages in a single day!

And that’s just one text messaging company!

Mobile is Immediate and Targeted

Mobile app marketing allows marketers – mlm distributors and network marketers – the ability to create immediate and targeted responses.



  • 91% of all mobile phone users have their phones within arm’s reach 24/7
  • 90% of all text messages are read within 3 minutes of being sent
  • 90% of all mobile searches lead to a user action; more than 50% lead to a purchase
  • 79% of smartphone users use the phone to help in shopping; 74% of those sessions end in a purchase.

In Summary


Mobile is literally changing at least 10 times faster than the Internet developed a decade or more ago.  It will forever change how you build your mlm or network marketing business opportunity. Those that learn and understand how to use mobile marketing and specifically, mobile app marketing stand to see huge profits.  Those that sit on the sidelines will watch the world and their paycheck pass them by.

Stay tuned to this blog for follow-up articles which will explain in more detail what’s happening in the mobile app marketing world and how you can profit from these  changes in technology.

This article described the “New Internet” for mlm leads, mlm marketing and network marketing.  Mobile app marketing will forever change how you market your mlm business opportunity.

KEYWORDS: mlm leads, mobile app marketing