This article describes network marketing lead prospecting and mlm lead follow-up. How often should you send mlm prospecting or follow-up emails to your mlm prospects?
As a network marketing professional, you should be using email to prospect and follow-up with mlm lead prospects. And as you send email, you should be asking yourself:
“How often is too often to send email?”
Mail infrequently, and your mlm prospects may forget about you.
Mail too often, and you’re sure to generate spam complaints.
As a general rule of thumb, I tend to send email more often right after the mlm lead prospect has opted into my lead capture landing page. And as time goes on, I tend to mail less frequently. I typically stop the mailing all together after 30 days. I don’t want to cater to the forever “maybe’s” over an extended period of time. Instead, I want to focus my time and energy on the people that are ready to make a decision to join my business now.
My drip email campaigns typically send emails on the following days..
Notice that there are 5 follow-up emails in the first 8 days of the marketing campaign, and 7 emails in the first 15 days of the campaign. And for the month, there are 10 drip email messages.
I think this schedule is respectful of the person’s inbox but aggressive just the same.
Ideally you should also be using the phone to call your mlm lead prospects and not relying just on email to work for you. If you are calling your mlm leads, you should consider reducing the frequency of your emails. That way your prospect doesn’t feel overwhelmed with the combined number of emails and phone calls.
Recently I checked out a competitor’s fear of loss system to see how often they sent email. They sent 2 to 3 emails a day for 30 days. I couldn’t believe how much email they sent! Send that much email and you’re sure to get spam complaints.
How do you know when you’re sending email too often?
When you get complaints, you know you’re sending too often.
Use these drip email marketing tips to fine-tune your network marketing drip email campaigns.
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This mlm prospecting and training article described network marketing lead prospecting and mlm lead follow-up. Learn how often to send mlm prospecting or follow-up emails to your mlm prospects so that you avoid getting complaints from your mlm leads.
KEYWORDS: network marketing leads, mlm leads, mlm prospecting