A good headline can make your mlm business money. A poor headline can cost you money.

As we prepare to release our “headlines” report, I thought I’d share a bit of that information with you in advance in today’s newsletter.

The Purpose of the Headline

The headline is the first lines of your copy that customers read. It can make or break your ad. It can either pull a prospect in, or push them away. It sets the tone for the rest of the page copy.

An effective headline doesn’t just pique the prospect’s curiosity. It hooks them in and draws them to read or learn more.

A Headline Should Be Ultra-Specific

Your headline should be ultra-specific. It should give prospects enough information to let them know whether or not your offer is interesting to them. If your headline isn’t specific enough, prospects won’t be able to decide their interest and simply won’t respond.

“For those that want to make mo’ney from home.”

A Headline Should Convey a Sense of Urgency

Your headline should convey a sense of urgency. It should compel the reader to continue reading so they don’t miss out.

“How to start making money in the next 48 hours.”

A Headline Should Be Useful

People want to know “What’s in it for me?” So your headline should tell the prospect the benefit they’ll receive.

“How to create headlines that sell.”

These are just a few tips from our upcoming “headlines” report. We hope you find these tips helpful because there are a lot more coming soon!

Thanks for reading.

To your success,