The describes mlm lead generation, network marketing lead generation and MLM lead landing pages and MLM lead splash pages to generate network marketing leads.
There are a number of ways to direct web traffic to your mlm lead landing page to create your own MLM Leads. One way is to purchase our Direct to Website leads. A “Direct to Website” lead is a prospect that has responded to our web advertising. Once they have filled out our web form and hit the “submit” button, they are directed to your URL or landing page.
Knowing that “Direct to Website” leads are a great way to generate leads since you have full record of each person that has been directed to your page, the natural question then becomes…
“What kind of conversion can I expect from my landing page?”
My standard answer is: It depends.
MLM landing page conversion depends on a number of variables. Those variables combined decide just how well your landing page will convert web visitors into mlm leads.
Here is a short list of variables that influence your mlm lead generation landing page conversion rates:
- Headline Ad Copy
- Sub-headline Ad Copy
- Call-To-Action Ad Copy
- Web Form Fields
- Web Form Placement on Webpage
- Length of Webpage
- Use of Web Audio on Webpage
- Use of Web Video on Webpage
- Webpage Colors
- Fonts, Font Sizes, Font Colors
- Webpage Graphics
- Button Colors
- Overall Page Layout
- Type of Traffic Posted to Webpage
While I won’t go into each item listed above (I’ll do that in a later blog post here), it’s fair to say that your landing page conversion is going to be unique because of how you assemble your landing page.
But to answer the question “what can I expect”, here are two observations that I’ve made over the past few years related to online mlm lead generation using landing pages:
1) Direct to Website Lead Traffic Converts Better than Bulk Email Traffic
Using a single landing page as the control, I’ve tested and compared landing page conversion rates based on a number of traffic sources. I found that Direct to Website lead traffic out performs bulk email traffic when it comes to landing page conversion.
When traffic was directed to a landing page using Direct to Website traffic, I found that 25 to 65% of that traffic converted to landing page optins.
When traffic was directed to the same landing page using bulk email traffic, only 1 to 10% of that traffic converted to landing page optins.
25-60% optin rate vs. 1-10% optin rate; that’s a big difference.
Here’s how the Direct to Website Leads worked for Jim Bartlett:
2) Web Video Out-Pulls Those Pages Without
Over the years we’ve tested landing pages with and without streaming web video. We found that mlm lead generation landing pages that included streaming web video always outperformed those landing pages that did not include web video.
In summary, there are a lot of variables that influence landing page conversion rates. Our in-house testing has shown that Direct to Website Traffic outperforms the other traffic types for landing page conversion.
What were your results?
“Leave a Comment” using the webform below and tell me how your results compared.
And when you’re ready to drive mlm leads or network marketing prospects to your mlm lead generation capture page, try the Direct to Website leads. Click here to learn more.
The article described mlm lead generation, network marketing lead generation and MLM lead landing pages and MLM lead splash pages to generate network marketing leads. Direct to Website leads and traffic outperforms the other types of mlm lead traffic sources.
KEYWORDS: mlm lead generation, network marketing lead generation, mlm landing page, mlm splash page