This describes mlm leads and how to use mlm lead capture pages properly in your mlm lead generation. Generate hot mlm leads using mlm lead capture pages.
There’s been a number of calls this week asking what a mlm lead capture page is and why they should use them. Several other calls have come in regarding what to display on the lead capture page. Should you tell the prospect about the company, product or service on the capture page?
The Purpose of an MLM Lead Capture Page
My 20+ years experience in mlm lead generation tells me that the purpose of an mlm lead capture page is to “create” or “capture” a lead for your mlm network marketing business. It’s that simple; create or capture a lead from your mlm web traffic so that you can prospect that mlm lead for your mlm network marketing business.
What To Put On Your MLM Lead Capture Page
When it comes to mlm lead capture pages, my rule is that you only put enough information on the lead capture page so to pick the curiosity of your prospect. Tickle the prospect’s interest; give them enough information to let them know whether they want more information.
So what information should you put on your lead capture page?
Should you put an informational video that tells the visitor about your company? Should you put up your company’s logo or images of your company’s products/services?
My suggestion is that you don’t put any of these items on your mlm lead capture page. Instead, keep your lead capture page simple. Less is more. The less information you put on the page, the better your lead capture page may perform in converting mlm web traffic to mlm leads.
Headlines and Sub-Headlines
When it comes to designing a high converting mlm lead capture page, spend time and effort crafting your page headline and sub-headline. Those two items will have the greatest impact on how well your lead capture page converts.
Video is An Option; Not a Requirement
As an option, you can include a video on the mlm lead page as well. I suggest that the video NOT describe your company name or products per se. Instead, let it be generic. Have it focus on what’s important to your prospect – them. Craft the video to hit hot buttons that will resonate with the prospect. Let the prospect know that you are the person that can help them get what’s missing out of their life. All they need to do is complete the webform in order to get all that information from you.
Don’t Lose The Prospect to Google
I suggest that you NOT tell the prospect the name of your mlm network marketing company. If you do, there’s a good chance you’ll lose the prospect to Google. Yes, it’s likely the prospect will go to Google to look up that company to learn more. When that happens, you lose out on generating mlm leads for your mlm business.
Mobile Optimize Your MLM Lead Capture Page
And finally, make sure your mlm lead capture page is mobile optimized. Many prospects are accessing the internet via their smartphone. So it’s important that your lead capture page is legible when viewed by mobile devices.
This described mlm leads and how to use mlm lead capture pages for mlm lead generation. Generate hot mlm leads using mlm lead capture pages. Click here for mlm lead capture pages. Click here for mlm web traffic to be directed to your lead capture pages.
KEYWORDS: mlm leads, mlm lead generation, mlm lead capture pages