As you know, I ran into Tom â€œBig Alâ€ Schreiter a few weeks ago in a Kansas City sandwich shop. I happened to have my video camera with me so I proceeded to interview Tom right on the stop. An excerpt of that conversation went like thisâ€¦
ENRIQUE: Tom, with all the technology todayâ€¦ obviously youâ€™ve been doing network marketing for quite awhile. Youâ€™ve built your MLM or network marketing business the old fashioned way â€“ belly to belly with your prospects. And since then, you now have all these online systems.
Has network marketing really changed? Or is it still a relationship business?
TOM: Wellâ€¦ I think that most people or MLM lead list prospects are going to make a decision to join your MLM or network marketing company based uponâ€¦ let me seeâ€¦
They havenâ€™t seen the home office.
They havenâ€™t checked the financials of the company owner.
They havenâ€™t gone over to the laboratory where the vitamins are made.
They havenâ€™t checked the servers where the service is run from.
Probably the only thing your MLM lead list prospects know is the person they talk to, and what that person said and did. I really donâ€™t think that is going to change very much.
Youâ€™re still going to have to build some sort of relationship so that they trust youâ€¦ and thatâ€™s what weâ€™re talking about at the workshop this evening; how to create instant rapport with your MLM lead list prospect.
So if you donâ€™t, youâ€™re pretty much toast.
Building trust with your MLM lead list prospectâ€¦ thatâ€™s the key to using MLM leads to build your network marketing businesses without friends and family.
Rememberâ€¦ you can use all the high technology in your MLM lead lists prospecting that you want but ultimately it comes down to you. And your MLM lead list prospects are going to do business with people that they know, like and trust.
I’m rooting for YOU!