There are many ways to generate mlm leads for your MLM or network marketing business opportunity. Some are more expensive than others. Some require more time than others. Some produce more targeted leads than others.
Regardless of how you generate your mlm leads, time and money are your main considerations.
A few months ago my old mentor called me. Randy is his name. Randy is the top distributor in a health and nutrition company. Randy burned through his warm market years ago. And since then, he’s burned through his old downline members as well. Now Randy finds himself in the same boat as most mlm distributors I know; he has no one to talk to. He has no one to prospect for his MLM business opportunity.
So Randy called me to ask about mlm leads and mlm lead generation.
Randy told me that he only wants to talk to people that know about him and his company… those that have an interest in doing what he’s doing. You could say that he’s looking for a pretty targeted lead.
Randy told me that he’s heard that a person can generate MLM leads using YouTube video. He said that he has convinced his corporate office to send a full video production team to his home. The plan is to follow he and his wife around for a few days and show his “lifestyle”. That way those people that want to do the same can contact him for more information.
That all made sense.
That conversation was 4 months ago.
A couple of days ago, I was thinking about Randy so I decided to go to YouTube and see if I could find his video. I did a search for his name and found one video. As I watched it, I found it to be a technically well produced video. Clearly his company had spent some time and money producing this video.
The video content was Randy talking about Randy. Randy and his wife described their lifestyle and how their company provided that lifestyle to them through the business opportunity.
Next I looked at the YouTube mlm video play stats. You can usually gauge the success of a video based on its play stats.
I found that Randy’s mlm video had been posted at YouTube for 2 months. In that time, the video has been viewed 195 times.
“Wow” I thought… “That’s a big financial investment for 195 views.”
I took a closer look at the play stats. Here is what I found:
* 6 video views originated from bing.com searches. That’s good because it sent more eyeballs to the video. At the same time, it is clear that there are not many people searching for Randy on the Internet – only 3 people a month over the past 2 months.
* 4 video views originated from a youtube search of the person. Again that’s good. But again, it’s clear that not many people are searching for Randy on the Internet.
* 20 views came from facebook. That’s one way to get the video found outside of YouTube.
* 160+ video views came from embedding the video on their company site. Again, that’s another way to get the video found outside of YouTube.
So it seems that outside of direct plays from facebook or the company website, Randy’s video was only viewed 10 times over the past 2 months. Those plays were the result of direct searches on his name.
Hmmm… so much for YouTube sending Randy a lot of new prospects like he was hoping.
Again as a reminder… mlm lead generation is all about “time” and “money”.
So what were Randy’s time and money investments in his YouTube mlm lead generation?
While I don’t have the direct numbers so I’ll make some estimates.
I’m guessing Randy spent at least 2 days preparing the scripts for the video shoots. I’m guessing another 2 days to shoot the videos. And I’m guessing another 2 days to review and edit the video with his design team.
That’s 6 days for Randy.
If his wife did the work with him, then you can double the time. Make it 12 days.
If a corporate staff member did this with Randy, add on another 6 days.
If a video producer took 2 days to shoot and 2 more days of editing, then add on another 4 days.
Now you have a potential of at least 22 days of time spent producing this video.
Now let’s take a look at the money.
Randy says his time is worth $1,000 a day. So that’s $12,000 if you include his wife’s time at the same rate. Let’s say video is $1,000/day also. And let’s say corporate is billed at the same rate. That’s 22 days at $1,000/day or $22,000 to produce the video.
$22,000 invested in producing this YouTube video.
195 views total in 2 months.
10 people found the video from direct searches for Randy.
I don’t know about your mlm organization but most distributors I know can’t afford $22,000 for a YouTube video that only produces 10 new people in 2 months time.
And that’s 10 new people that found the video. We’re assuming they’re new people and not just old acquaintances that were trying to find him.
How many people will it take to view the video before someone will seek out Randy for more information? Will 1 person out of every 100 ask Randy for more information?
If 10 new people find Randy every 2 months, then that means that it will take a total of 20 months for a total of 100 new people to view Randy’s video before someone contacts him.
20 months to generate one mlm lead at Randy’s current rate.
If you take this information at face value, you’d have to say that Randy’s mlm lead generation method of using YouTube isn’t producing the results he’s probably looking for. And I couldn’t disagree with you. But in all fairness, Randy’s results are poor in part because – in my opinion – his team doesn’t know what they’re doing. They don’t know how to use the video or the YouTube website to get the mlm lead generation results their looking for.
Let me explain…
The use of “tags” is important when finding information on YouTube. Assigning a “tag” to a video is one method that YouTube uses to categorize videos on their website. Some people know how to use “tags”. And some don’t.
Let’s take a look at Randy’s video tag information.
Randy used 7 video tags to categorize his YouTube video.
The first Youtube video tag produced 263 search results. When I sorted thru those search results, I found Randy’s video on page 5 at position 83 in the search results. Most people won’t search thru 5 pages of videos to find Randy.
The second tag produced 448,000 search results. Those results listed videos from an industry unassociated with Randy’s industry. Randy’s video was not found in the top 100 videos of the 448,000 listed.
The third tag produced 166,000 search results. Those results listed videos from an industry unassociated with Randy’s industry. Randy’s video was not found in the top 100 videos of the 166,000 listed.
The fourth tag produced 11,400 search results. Randy’s video was not found in the top 100 videos of the 11,400 listed.
The fifth video tag produced 480,000 search results. After sorting thru pages of soft-porn video listings, I determined that Randy’s video was not found in the top 100 videos of the 480,000 listed.
The sixth video tag produced 480,000 search results. After again sorting thru pages of soft-porn video listings, I determined that Randy’s video was not found in the top 100 videos of the 480,000 listed.
The seventh video tag produced 455 search results of his product’s main ingredient. Randy’s video was not found in the top 100 videos of the 455 search results listed.
So What’s The Bottom Line?
The bottom line is that “YES”, you can generate mlm leads using YouTube mlm lead generation videos. Just understand that it will cost you a certain amount of time and money to do so. The amount you spend on each is entirely up to you. The better you get, the less you’ll spend in both time and money.
Do you want to generate your own mlm leads using YouTube?
If so, here are my top 5 tips to generating mlm leads using YouTube MLM lead generation:
1) Keep your video production costs low. We live in a reality TV world. Produce your own videos using whatever video equipment you have – even your cell phone.
2) Keep your video duration between 2 and 5 minutes long. People won’t sit thru longer videos.
3) Talk about the things that are important to your prospect – them.
4) Present a call to action. Randy’s video didn’t tell the user how to get a hold of Randy. Instead, he presented an income disclaimer. Go figure.
5) Learn how to tag your videos. Your ability to be found on YouTube will depend – to a large degree – on your ability to properly tag your YouTube mlm videos.
Understand that even when your videos are properly tagged and found on YouTube, it will take a certain number of views on average to produce one lead. I’m guessing you’ll convert 1 to 2% of your views to mlm leads depending on your YouTube mlm video content.
Want to improve your YouTube mlm lead generation results?
Try new videos. Try new video tags.
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This mlm lead generation case study described mlm lead lists and generating MLM leads using YouTube video. YouTube MLM Lead Generation is easier when you know what you’re doing.
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