Enrique: A person like you does a lot of tracking. I heard you say that you tracked open rates. To track open rates obviously you need to send HTML emails.
Let’s talk about plain text verses HTML emails. Which do you find performs better these days when using email to prospect your mlm lead list?
Be sure to choose the right subject line for your email message. The shorter and more to the point, often the better.
A good subject line should be compelling and draw enough curiosity that it begs to be clicked and read.
Paul: There are different degrees of HTML.
In the very, very beginning, I would have sent you very beautifully organized emails that had borders on them and pictures and all kinds of stuff. Those emails are definitely getting blocked more and more these days. They’re landing in the junk folder.
So I tend to use HTML for the tracking features but I try and use as little bold as possible when sending email to my mlm lead list. I bold a few things in the email just to keep their eyes moving and looking towards the key things that I want them to read but I don’t put anything in red. I don’t put any large fonts and the email. It is an HTML email but for all intents purposes it’s almost a plain text message.
Enrique: So it looks like a plain text message but it is an HTML email message that allows you to put tracking codes in the message. Is that correct?
Paul: Yes that’s correct.
Want to find new reps today?
Try the MLM email lead and Autoresponder Lead Lists.
Autoresponder lead lists and mlm email lead lists includes the prospect’s name, address, email address and IP address. This mlm lead list is from the USA and is 0 to 48 hours in age. They work well for Paul and they can work well for you.
Check back tomorrow for Part 15 of this article when Paul talks about tracking results when sending email to his mlm email lead and autoresponder lead lists.
KEYWORDS: mlm email lead, autoresponder lead, mlm lead