This describes mlm leads generation and how much information to give prospects during the business presentation.
Tell me, which sort of business presentation would you prefer?
* A brief presentation, or
* A long presentation
I can guarantee that most mlm prospects prefer a brief presentation, rather than a long one. If the presentation is too long, either they’ll fall asleep during the presentation, or they’ll just navigate away without having viewed the presentation at all.
Here are 3 tips to creating a business presentation that mlm prospects will view and remember:
1) Start With a Story.
People love hearing stories. It’s basic to how we communicate. The best story can often be a testimonial of how they found this business. Something like..
“Hi, this is Sally. I used to work in a factory for over 19 years. There was always the fear of layoffs. I wanted something that I could do part-time and could grow to full-time. That’s when I found this great business..”
2) What You Do. How You Make Money.
This is where your elevator pitch comes in. The key to this portion of the presentation is to be brief. Prospects don’t care about “patent pending” or “Inc 500“. They want to know what’s in it for them. So tell them what the product or service is. Tell them how you make money in that business.
This is where the targeting is done. As an example, tell the prospect that the product is health and nutrition. If they’re not into health and nutrition, then you don’t really want to talk to them, and vice versa.
3) End With a Story.
Facts tell but stories sell. End the business presentation with more testimonials and a call to action. This can be like..
“Hi, this is Burt. I used to be a long-haul truck driver. That is until I found this great business from home. Now my life is like.. Get back to the person that shared this presentation with you to learn how you can do the same..”
A good business presentation will be brief. It will give the prospect enough information to let them know whether they want more information, or not. If they’re interested, it will create curiosity so that they want to learn more. And that’s where you come in.
Take a look at your business presentation. If your presentation is too long, you’re probably turning away good prospects that might otherwise be interested in your business.
Thanks for reading.
To your success,