Is your mlm lead capture page targeting the correct target audience?
Maybe the better question is.. do you know who your target audience is?
Every so often we’ll get a customer support ticket wondering why their capture page is not generating leads from the MyAutoPilot Traffic solution.
The first thing I do when I get this question is to check to see whether the lead capture page is loading or not. (Remember past newsletters where I outlined issues with domain masking?)
Next, I read the capture page itself. You’ll be surprised how many times the lead capture page offer does not match the business opportunity traffic that is being directed to the page.
Let me give you an example..
As you know, the web traffic is generated by people clicking on a banner ad that in general describes “Make mo’ney from home. Learn how.” When they click on our ad, we forward them to your lead capture page via our traffic rotator.
Now let’s say you’re advertising a product or service that helps people market their business. Do you think that capture page will convert well using MyAutoPilot Traffic?
Think about it.. the person clicking on the ad is looking for a way to make money. They land on your page and see an offer how they can use a product/service to promote their business to their prospects. In this example, most prospects will have little interest in the offer since they don’t even have a business yet.
It’s important to know your target audience. That way your lead capture page can be crafted to match that ideal prospect.
Ask yourself these questions to learn about your target audience:
- What are their goals?
- What are their values?
- What challenges do they face?
- What are their pain points?
- What sorts of objections will you encounter with the prospect?
Answering these questions will help you identify your target audience. It will also help you craft or select a lead capture page that best communicates with that audience.
If you’re like most people I know, you want a high converting lead capture page that pulls in leads. If so, then pay close attention to your lead capture page message to ensure that it is targeting people the right people – those that are looking for ways to make mo’ney from home.
Thanks for reading.
To your success,