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In today’s online marketing environment, it is getting more and more difficult to build trust with your MLM prospects. And without the trust,it’s difficult to move that person from MLM Prospect to MLM distributor.

I’ve been fortunate over the years to have built two multi-million dollar Internet businesses. I’ve learned a few things along the way that can help your network marketing home-based business.

Here are 3 key points that you can apply to your business right now:

1) People like to do business with people.

Prospects on your MLM Lead list want to know that there is real person behind the telephone and website. They want to know who they’re doing business with. They want to see your face. They want to see your name. And they want to see your phone number.

When MLM prospects dial your telephone number, they want to talk to you.

2) People like to do business with people that they know like and trust.

Years ago my mentor told me that “People don’t care about how much you know, until they know how much you care about them.”

I make it a point to ask prospects on my MLM lead what’s missing out of their life. I interview them and get them to revisit their pain. I get them to say out loud several times over how long they’ve been looking and why they’ve been looking for a way to make money from home.

3) Its hard building trust with people over the Internet.

And that’s the real key here.


Let’s face it, there’s only so much that text on a website or a telephone call can do for you in building trust.

One of the keys to my recent success has been my use of streaming web video.

Using streaming web video, I can leverage my time and resources while “talking” to my MLM lead list 24/7.

Streaming web video allows me to look my prospects right in the eyes and talk to them directly.

I can build rapport with my MLM prospects.

I can answer frequently asked questions to take away their objections in advance.

I can leverage my time and duplicate myself by giving product, service or business opportunity overviews using streaming web video.

I can also use video for prospecting.

I’ve run a number of marketing tests over the last year with my email newsletter list and have found that the emails that include video always enjoy the highest open rate and click thru rate.

Streaming web video even allows me to ask my MLM lead list prospect for the order.

The best part about using streaming web audio on my website is that I can post video testimonials on the site of happy customers and successful team members. That way my MLM lead list can understand how it has worked for others. And when it comes to building trust with my network marketing leads, video testimonial speak the loudest.

You can click here for simple-to-use streaming web video that you can use to build trust with your MLM Lead List.


Keywords: mlm lead, network marketing leads, streaming web video