Enrique: In terms of timing, there is a day of the week that probably works better for sending email. For example, we’re recording this call on Friday. My experience Paul is that when it comes to prospecting on Fridays, you might as well just go fishing. People are already mentally on the weekend. What do you find to work in terms of day of the week that responds the best for you?
Paul: I think that Monday’s are good. I might shoot out an email on Sunday so that they can receive the email in their inbox on Monday morning. That’s when people seem the freshest. And then I’ll hit them again on Wednesday night. If I do send out a third email that week, it would be on a Saturday morning.
I don’t know what program youâ€™re using on your computer… it might be set for sending every other day
I think it’s more about when it’s convenient for people to read their email. I’m always surprised when I see open emails at 3:00 or 4:00 in the morning
People have their own schedules these days. Things are a lot different than they used to be. People used to work from 9 to 5 Monday through Friday. And now some people work weekends and take weekdays off.
To be honest with you, it has changed a lot. I used to call people between 7 and 9 at night. That was because it was the best time to get a hold of people. And now I find that itâ€™s just as easy to get a hold of people from one to three in the afternoon as you can from 7 to 9. So a lot of things have changed in terms of the best time to email or call people.
I definitely agree that Friday is the worst day of the week to send an email out. But it’s more important about when a person has time to check their email.
The main thing is that you’re constantly staying in touch with them a couple two or three times a week
Tomorrow Paul will share a few of his million dollar secrets to successful email marketing.
Never Give Up,