In today’s mlm leads marketing tip, we are going to discuss 3 ways you can improve your mlm lead capture page conversion.
There is a bit of an art to creating great converting lead capture pages. You not only need to visually engage the prospect, but you also need to draw them in emotionally.
Creating a well converting capture page takes time and testing to find one that really works for you.
Here are 3 ways you can work to improve your lead capture page:
1. Page Background.
As we said, the page needs to be visually engaging and draw on the emotions of the prospect viewing the page.
Some of the best lead capture pages are those that are either A) plain, or B) have a high resolution image as the page background behind the headline and webform. The background image typically draws on the prospect’s emotions.
It’s important to have well-written ad copy on the lead capture page. The ad copy is used to tap into the prospect’s emotions to make them want to learn more about your business. It can also be used to target the ideal prospect that you’re looking for.
A well crafted headline may make the biggest difference in your lead capture page conversion.
The webform is where you request the prospect’s information on the lead capture page. The most common fields of information to request are name, phone and email address.
To optimize your lead capture page, limit your webform to only collect the information you need from the prospect. The more fields of information you request, the fewer leads you’ll generate.
Creating a high converting lead capture page takes time and testing. Use and send web traffic to capture page “A” and track your results while you build lead capture page “B”. Send MyAutoPilot Traffic at page “B” and see how the results compare to page “A”. Which is performing better? Use that page while you prepare lead capture page “C”. Put it into rotation to see how it performs.
Continue to test new lead capture pages with MyAutoPilot web traffic so that you can continually improve your marketing and prospecting results. This can take a bit of work but the dividends will show up in your bank account.
Thanks for reading.
To your success,